RUHR.2010 GmbH
The Metropolis Ruhr is European Capital of Culture 2010. RUHR.2010 GmbH is the company responsible for preparing and implementing the Capital of Culture programme, including all associated marketing and tourism activities. RUHR.2010 is leading the regional powers in the fields of culture, politics and the economy in creative alliances, and sees the title of "European Capital of Culture" as a regional development project with European dimensions. Through the cultural cooperation and networking with partners in the region, the cultural metropolis of the Ruhr is being created, both in the consciousness of the population in the Ruhr Area, and in outside perception. Under the motto "Change through culture – Culture through change", the European Capital of Culture RUHR.2010 hopes to help create a unity that is not ordered from above, but grows from the bottom up with culture as its motor.